Parineeti Chopra's new summer indulgence

PARINEETI CHOPRA'S NEW SUMMER INDULGENCE – VADILAL

~The New Brand Ambassador Introduced the Must Try Range of Vadilal Ice Creams for the Season~

One of the most loved ice-cream brand of the country, Vadilal, renowned for mastering the art of serving lip smacking delicious flavoured Ice-creams and frozen desserts, today announced the charismatic Parineeti Chopra as its brand ambassador.

On the occasion, Vadilal unveiled their latest ad campaign for three of their most popular variants of ice-creams including the all new BADABITE Select- a super-premium Belgian chocolate based bar under the premium category; a new ₹. 20 variant of FLINGO-centre filled cones and GOURMET-super-premium ice-cream.

Speaking on the occasion, Parineeti Chopra, actor and brand ambassador Vadilal, said: "Being a foodie, I have always relished desserts especially Ice-creams! With the onset of summers, I am definitely going to have my share of cheat days by indulging my taste buds with the rich and delicious Vadilal ice-creams to beat the heat. The new Badabite Select is an absolute delight for all ice cream lovers like me."

Mr. Devanshu Gandhi, Managing Director, Vadilal Group, said: "We are excited to announce Parineeti as the face of Vadilal and it's a proud moment for us at Vadilal as we are the first Indian ice cream company to have a brand ambassador! Our communication and positioning target millennials and with our unique pricing and range we hope to be 'The best part of their everyday'."

"As part of the Ahmedabad based Vadilal Group, Vadilal Ice-creams carries forward a true legacy of crafting unique experience for its consumers. Today Vadilal prides itself as being 'Made in India' and delighting ice cream lovers across the globe." He further added.

Talking about the campaign, Vishal Surti, President, Sales & Marketing (Vadilal Ice cream), said: "Over the years the brand has evolved from being just a frozen sweet treat to an expression of self-indulgence and desire".

Sanjay Menon, CEO and CCO, THE CO. commented, "Who says ice creams cannot be had in winter? Who says ice creams are a seasonal product? Who says you can't indulge everyday? The campaign positions Vadilal, India's most trusted ice cream brand as an everyday treat that you can indulge in. I bet you won't be able to resist the temptation of having a Gourmet, or treat yourself to a Badabite Select or have fun with a Flingo once you see the campaign."

Vadilal is India's highest awarded Ice Cream Brand with more than 27 Awards over a span of last few years. The 90 year old brand has a legacy of excellence and has become famous for its authentic and wide variety of flavoured Ice-creams. Today, Vadilal Ice Creams has the widest range of ice creams in the country with 50 plus flavours available in more than 250 packs and forms. The range includes Cups, Cones, Candies, Juices, Family packs and Economy packs. Vadilal offers a wide range of Frozen Desserts, Premium & Super Premium Ice Creams.

Apart from being a local favourite at most retail outlets, Vadilal has gone a step further and established its own parlours and more. Currently, it boasts of several Vadilal Scoop Shops & Vadilal Hangouts across India. As a company, Vadilal is constantly innovating to provide its customers with the best authentic experience. Today, you find Vadilal Parlours serving scrumptious scoops, flawlessly fashioned sundaes & tasty concoctions crafted from the best quality ingredients and ice cream.

 Based in Ahmedabad, Vadilal is India's second largest ice cream brand with a turnover of more than 600 crore per annum. Present across more than 23 states in India, Nepal and Bhutan, Vadilal is exporting processed food and ice cream to the US, UK, Australia & New Zealand. Vadilal has fully automated plants that are certified by export council of India and British retail consortium (BRC).

By: Azhar Khan