L'Oréal Paris and Aishwarya Rai Bachchan celebrate significant milestones as they launch Infallible Collection for Cannes 2016

Aishwarya Rai Bachchan celebrates 15 splendid years at Cannes Film Festival 2016

 Unveils the 'L'Oréal Paris Infallible Cannes Collection' as the beauty trend for the red carpet

 

 

It was a momentous occasion as L'Oréal Paris and Aishwarya Rai Bachchan celebrated significant milestones as they launched the Infallible Cannes 2016 Collection. While L'Oréal Paris has completed 19 years of being a make-up partner to the most prestigious event in global cinema, Aishwarya Rai Bachchan also celebrates 15 years of representing India at Festival De Cannes. In an afternoon dedicated to glamour and style, the infallible Aishwarya Rai Bachchan unveiled her signature look for the grand event. L'Oréal Paris also announced that Aishwarya would be attending the event on 13^th and 14^th May, while Sonam would be present on 15^th and 16^th May.

 

This year L'Oréal Paris wants every woman to embrace her true self and be proud of it - Because We're Worth it! Therefore for the daring woman who lives her life on her own terms, L'Oréal Paris introduced 'Infallible Never Fail Make-up range'. Through this collection, the brand aims to encourage women to come out and talk about their 'Infallible moments' – moments when people tried to bring them down but they emerged stronger against all odds. L'Oréal Paris believes that these women would stand proud and say 'I may not be Infallible yet I Cannes'.

 

Speaking on the occasion, Aishwarya said, "It is an absolute privilege to represent L'Oréal Paris and India in particular, at a platform that honours world cinema and beauty in equal measure. 15 years with Cannes have gone by in a flash and the journey has been immensely humbling and beautiful. I've treasured every moment at Cannes and I'm ever so thankful to L'Oreal Paris, members of the Indian and World media, my well-wishers and my family for always making this such a memorable experience. I'm looking forward to now creating some Infallible moments at the French Riviera with my L'Oreal family of amazing make up technicians and my co-ambassadors."

 

Raagjeet Garg, General Manager, L'Oréal Paris said "Over the last 19 years, L'Oréal Paris has introduced some of the biggest beauty trends on the Cannes red carpet. This year will be no different. This time around we would like to celebrate being Infallible and are excited to have Aishwarya and Sonam represent the brand at the festival. With the launch of Infallible collection, we intend to give our consumers a chance to create individual make-up expression. We believe that just like our ambassadors, every woman's Infallible trait makes her truly unique and absolutely worth it!"

 

The L'Oréal Paris Infallible Collection is a complete professional long wear range that lasts up to 24 hours. Now no more touch-ups, no fading and no feathering. The collection includes – Infallible Silkissime Eye Pencils, Liquid Foundation, Press Powder and a vivacious range of Lipsticks, Le Gloss and Lip Liners.

 

The collection is available at all L'Oréal Paris counters and e-commerce portals across the country.

 

By : Azhar Khan