Deepika Padukone gave flowers to Media Photographers at the launch event of Vogue Eyewear new capsule collection.

Actress Kriti Sanon unveils Trident Limited’s latest Bath & Home Linen Collection campaign “The Affair to Remember” 

 

Trident Limited, one of the leading players in the home textile category, today revealed a vibrant multimedia campaign for the new Bath & Home Linen collection at HGH India, the annual trade show for Home Textiles, Home Décor, Gifts & Houseware at the Bombay Exhibition Centre in Mumbai. Unveiling the fresh and dynamic visuals of “The Affair to Remember” campaign was the new face of the Trident Group, the beautiful & vivacious actressKriti Sanon along with Mr. Rajinder Gupta, Chairman, Trident Group & Mr. Rajneesh Bhatia, CEO India Marketing, Trident Group.

 The newly launched Bath & Home Linen collection by the Trident Group is a combination of contemporary designs, innovative constructions and luxurious fibre. Inspired by today’s fast paced culture, the new range emphasizes greatly on technological breakthroughs and hi – performance features. Matching the evolving lifestyles and growing awareness of the consumer, the collection from Trident brings refreshing discoveries filled with floral and florid prints. The richness of the collection is enhanced with lavish embroidery with intricate prints to recreate the feel.

 Speaking on the occasion, Actress Kriti Sanon says, “I am pleased to be associated with the brand. It’s a very rare category for an endorsement but a challenging one. The Trident Group product line is amazing and creative. It was a great experience to shoot for the fun and vibrant campaign “The Affair to Remember”. We share a very intimate relationship with our bath and bed products and Trident’s new print campaign captures the relationship beautifully.”

Addressing the occasion, Mr. Rajinder Gupta, Chairman, Trident Group said, "India is an emerging market for Home textiles and awareness on health and hygiene is increasing. Consumer is looking for quality and value for money. With this campaign and product offerings we are trying to address this need of the consumer."

Elaborating on the theme Mr. Rajneesh Bhatia, CEO, India Marketing, Trident Groupshared, “We all have our secret and special moments. The new campaign with Kriti captures this beautifully and we expect consumers to relate very well to it. High quality products launched in this personal space, represent the comfort and style quotient every individual aspires for

Bollywood filmmaker Ketan Mehta with actors Radhika Apte and Nawazuddin Siddiqui during the trailer launch of Manjhi - The Mountain Man in Mumbai, India 

Now, Mumbaikars have one more reason to put on their party shoes and head to the heart of the city to experience the swish new lounge A.C.I.D. at Kamala Mills. The lounge bar, opened its doors on Friday night with a promise to bring  a whole new experience in clubbing and is an absolute must for anyone who savors new experiences or an exciting night out.

The scintillating & uber cool mood of the swanky lounge is perfect for the quintessential party animal and at the launch night RJ Malishka, Cyrus Sahukar, Gujan Utreja, Ashley Westwood, Mohammed Kaif and friends welcomed the weekend and enjoyed the futuristic, funky, trendy and minimal ambience at A.C.I.D Lounge. The city's party goers grooved to the hippest and latest lounge music while imbibing divine spirits conjured by the flair bartenders and indulged in the culinary perfections created by the Chef.

The newly opened lounge dons a pristine and mystical feel with latest cutting edge LED technology that changes colour every now and then, lends a warm hue as it bounces off the White smooth walls. The ambience of the lounge transforms into a futuristic zone with projection mapping and innovative lighting. Step into lounge and enjoy the pulsating dance floor in the centre and a fully stocked bar on the other end or simply lounge with friends on the mezzanine floor.A.C.I.D Lounge offers complete value for money and takes on the thriving music scene with chart topping  EDM, House and commercial remixes.

Actress Divyanka Triapathi during launch the Bikanaeri Jewels
at Bandra in Mumbai 

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