NBA AND THE 120 MEDIA COLLECTIVE form NEW PARTNERSHIP to

provide comprehensive digital experience for fans in India

 

-  NBA.com in India to Offer Customized Content, New Section on Satnam Singh and Sim Bhullar -

 

The National Basketball Association (NBA) and The 120 Media Collective, a leading content creation and communications company, today announced a partnership to operate the customized NBA.com in India, the NBA's official digital destination in the country.

 

The announcement was made at a press conference by NBA Deputy Commissioner Mark Tatum, The 120 Media Collective Founder & CEO Roopak Saluja and NBA India Managing Director Yannick Colaco.

 

The geo-targeted NBA.com will offer Indian fans access to all things NBA, such as video highlights, game recaps, scores, stats and more.  The responsive and mobile first digital destination will also provide extensive localized content, including podcasts hosted by local basketball personalities and a special section dedicated to Sim Bhullar – the first player of Indian descent to play in the NBA – and Satnam Singh – the first Indian player to be drafted into the NBA.

 

Additionally, NBA.com in India will feature personalized settings for fans to follow their favorite NBA teams and players, an NBA FIT corner with instructional basketball content, and "Supreme Courts" showcasing the best basketball courts across the country.  Through the digital destination, fans will be able to access NBA LEAGUE PASS, the league's digital package offering a full season of live NBA games and rich archive of NBA content.

 

"The popularity of basketball in India has never been stronger, and our newly redesigned digital destination will provide Indian fans with instant access to NBA news and content," said Tatum.  "We are committed to the growth of basketball in India, and we will continue working with our partners to introduce new ways for fans to experience the NBA."

 

"We are excited to be partnering with one of the world's leading sports properties to engage deeply with Indian audiences," said Saluja.  "NBA.com lies at the core of The 120 Media Collective's engagement strategy and will be supported by robust distribution to ensure our content is seen and shared where the audience already is."

"The 120 Media Collective's expertise in innovative content creation makes them an ideal partner to produce locally relevant content to engage our fans," said Colaco.  "Our new partnership will help us grow our expansive digital presence in India by providing our digitally savvy fans with a way to connect with their favorite teams and players."

Along with the customized NBA.com in India, the NBA features 19 international online destinations.  The digital destination in India will continue to introduce new features in the coming months.

 

The league opened its office in Mumbai, India in 2011.  As part of its commitment to grow basketball in India, the league has hosted touring basketball events, grassroots development and talent search programs.  Broadcast partner SONY SIX, India's premier sports and entertainment channel, televises 14 NBA games per week.

 

Since 2006, more than 30 current and former NBA and WNBA players have visited India with the league, including Satnam Singh, Sim Bhullar, Muggsy Bogues, Chris Bosh, Bruce Bowen, Swin Cash, Tamika Catchings, Pau Gasol, Robert Horry, Dwight Howard, Briann January, Jason Richardson and Brian Shaw.

 

Fans can follow the NBA on Facebook (Facebook.com/NBAIndia) and Twitter (@NBAIndia), and download the NBA App on iOS and Android for the latest news, updates, scores, stats, schedules, videos and more. 

 

By : Azhar Khan

Bajrangi Bhaijaan fame, Harshaali Malhotra spotted at California Pizza Kitchen, Lower Parel

 

Harshaali Malhotra popularly known as Munni from the blockbuster movie Bajrangi Bhaijaan was spotted at California Pizza Kitchen's Lower Parel outlet located at High Street Phoenix enjoying the restaurant's new menu. Relishing a hearty meal with her mother at her favorite restaurant, Harshaali spent the afternoon with the best picks from the new offerings at CPK.

A new menu launched across all California Pizza Kitchen outlets, has brought innovative dishes to life with fresh and high quality ingredients from around the world. The palatable menu was relished by the mother daughter duo with dishes ranging from flat breads to pizzas and pastas including highlights such as Harissa and Cilantro flat breads, Whole Wheat Penne Arrabbiata, Cheese Burger Royale and Jamaican Jerk pizzas to name a few. Adding the required punch to the food flavors were the refreshing Coolers and smoothies like the Summer Freeze Cooler and the Red Velvet smoothie.And to end their meal, desserts such as the Turtle Cheese Cake and Chocolate Trinity hit the perfect sweet spot.

 

About California Pizza Kitchen

It all begins with an imagination and ends with unforgettable flavours at California Pizza Kitchen. The restaurant has been successful in spreading its mission of providing innovative recipes, brought to life with fresh, high quality ingredients. It is exquisitely ornamented with warm colours and rich textures. The open-exhibition kitchen takes centre stage where guests can watch all novel creations being prepared first hand.

Founded in 1985 by Rick Rosenfield and Larry Flax who combined their passion for food, CPK across the globe is known for its innovative recipes and traditional flavours to create an unforgettable and wholesome culinary experience. California Pizza Kitchen is born from a California state of mind– 'we're casual, fun and do things a little differently'.  We're the place to go to for innovative, great tasting pizzas, freshly-crafted in our lively, open kitchen. Extending its hospitality further, California Pizza Kitchen brings unique and wholesome offering for foodies by providing them an exceptional gourmet experience specially designed by our expert Chef. From hearth-baked pizzas, specialty pastas, creative salads, appetizers, soups, sandwiches and desserts, California Pizza Kitchen has won legions of food experts. At CPK, guests are welcomed, relaxed and taken care of. It's the perfect place to unwind, whether one is enjoying a scrumptious hearth baked pizza, or a glass of wine or beer. You can treat your senses at eight aesthetically designed California Pizza Kitchen restaurants across 8 outlets in the cities of Mumbai, Bengaluru, and Gurgaon. 

By : Azhar Khan

Aishwarya Rai Bachchan celebrates 15 splendid years at Cannes Film Festival 2016

 Unveils the 'L'Oréal Paris Infallible Cannes Collection' as the beauty trend for the red carpet

 

 

It was a momentous occasion as L'Oréal Paris and Aishwarya Rai Bachchan celebrated significant milestones as they launched the Infallible Cannes 2016 Collection. While L'Oréal Paris has completed 19 years of being a make-up partner to the most prestigious event in global cinema, Aishwarya Rai Bachchan also celebrates 15 years of representing India at Festival De Cannes. In an afternoon dedicated to glamour and style, the infallible Aishwarya Rai Bachchan unveiled her signature look for the grand event. L'Oréal Paris also announced that Aishwarya would be attending the event on 13^th and 14^th May, while Sonam would be present on 15^th and 16^th May.

 

This year L'Oréal Paris wants every woman to embrace her true self and be proud of it - Because We're Worth it! Therefore for the daring woman who lives her life on her own terms, L'Oréal Paris introduced 'Infallible Never Fail Make-up range'. Through this collection, the brand aims to encourage women to come out and talk about their 'Infallible moments' – moments when people tried to bring them down but they emerged stronger against all odds. L'Oréal Paris believes that these women would stand proud and say 'I may not be Infallible yet I Cannes'.

 

Speaking on the occasion, Aishwarya said, "It is an absolute privilege to represent L'Oréal Paris and India in particular, at a platform that honours world cinema and beauty in equal measure. 15 years with Cannes have gone by in a flash and the journey has been immensely humbling and beautiful. I've treasured every moment at Cannes and I'm ever so thankful to L'Oreal Paris, members of the Indian and World media, my well-wishers and my family for always making this such a memorable experience. I'm looking forward to now creating some Infallible moments at the French Riviera with my L'Oreal family of amazing make up technicians and my co-ambassadors."

 

Raagjeet Garg, General Manager, L'Oréal Paris said "Over the last 19 years, L'Oréal Paris has introduced some of the biggest beauty trends on the Cannes red carpet. This year will be no different. This time around we would like to celebrate being Infallible and are excited to have Aishwarya and Sonam represent the brand at the festival. With the launch of Infallible collection, we intend to give our consumers a chance to create individual make-up expression. We believe that just like our ambassadors, every woman's Infallible trait makes her truly unique and absolutely worth it!"

 

The L'Oréal Paris Infallible Collection is a complete professional long wear range that lasts up to 24 hours. Now no more touch-ups, no fading and no feathering. The collection includes – Infallible Silkissime Eye Pencils, Liquid Foundation, Press Powder and a vivacious range of Lipsticks, Le Gloss and Lip Liners.

 

The collection is available at all L'Oréal Paris counters and e-commerce portals across the country.

 

By : Azhar Khan

Outstanding Talent finds its true calling on India's Got Talent

Yahaan Hunar Hi Pehchaan Hai…

 

 

The countdown for the search of India's next 'gem' starts on 30^th April 2016, every Saturday and Sunday, at 9pm on COLORS

 

Talent doesn't discriminate; it knows no biases, it has no preferences. It only celebrates meritocracy. Unearthing the finest and the most astounding talent from the length and breadth of the country is the Nation's premier talent show, India's Got Talent. With only 'hunar' taking precedence above all, the latest edition of the show will bring to you the finest and the rarest of jewels of the country who will wow the viewers with their exceptional abilities. The judging panel - Karan Johar, Kirron Kher and Malaika Arora Khan will return yet again to turn dreams into reality for the contestants. Produced by Fremantle India Television Productions Pvt Ltd. and hosted by Bharti Singh and Sidharth Shukla, India's Got Talent will bring unbridled energy on the stage and will enrich weekend family viewing experience starting 30th April 2016 every Saturday and Sunday at 9:00 PM on COLORS.

 

India's Got Talent is known for recognizing the best of the most mundane to the most extraordinary acts. This year's highlights include performances like sand art, beat-boxing, mind-reading, underwater and water-sport acts, aerial yoga, horse acrobatics, and for the first-time-ever ice-skating and sky-diving acts. This edition will also see the team travel to every nook and cranny of the country to bring to the fore unheard of talents looking for a stage to perform. Further, special episodes will celebrate rustic and traditional art forms which have lost their individuality over the years.

 

Commenting on an all-new season of India's Got Talent, Manisha Sharma, Programming Head – COLORS said, "The beauty of India's Got Talent is that it just lets you be. It doesn't try to restyle you. Hence the focus is purely on what you bring to table in terms of your talent. It's the only credible platform that the country has which gives opportunities to the uniqueness in an individual. As we venture into the by-lanes of India in search of the best, with a promise of larger than life performances, we promise to create an unparalleled viewing experience for our discerning audience."

 

Known for his quirky sense of humor and eye for detail, judge Karan Johar said, "India's Got Talent is the one show that consistently changes the fortunes of its participants. This year, we're going beyond convention to celebrate the choicest talent which has the ability to stand out and claim its spotlight. We are all set for a talent-filled ride as we delve deeper into the country and take India's Got Talent to a performer's backyard."

 

Speaking about her longstanding association with the show, Kirron Kher said, "Every time I come on the sets of India's Got Talent, it feels like this is where I truly belong. This year, there are some performances that we've never seen before including sky-diving and ice-skating. I'm looking forward to another wonderful season, my seventh, with some excellent and path-breaking performances."

 

Adding further, Malaika Arora Khan added, "India's Got Talent is all about unrestrained entertainment. Every year the varied talent has raised the bar of entertainment, and this year is no different. The caliber of talent is astounding and an absolute treat for the senses. I can't wait for the show to kick off and the viewers to experience the brilliance that our country has to offer."

 

Commenting on the show, Aradhana Bhola –  Content Head, Fremantle India Television Productions Pvt Ltd., "In its seventh season, India's Got Talent's search for superlative talent has taken us to the smallest towns and villages including  Loharika in Punjab  and Nunerbhari in Bengal. With double the dose of entertainment, drama and never-seen-before spectacles, the show will be a treat to the audiences' senses. We hope that the show's larger-than-life backdrop and nation-wide search for superior talent will enthrall viewers and keep them glued to their television sets."

 

The channel has devised an extensive marketing campaign incorporating multiple mediums reaching out to viewers at various touchpoints for top-of-mind recall. On the digital front, the channel has devised various activities including a blogger outreach program, a glimpse into the lives of talent from previous seasons including last year's winner Manik Paul, and invite talent-led stories on social media platforms using the hashtags #IFeelTalentedWhenI and #HunarHiPehchaanHai amongst other initiatives. COLORS has also roped in Maruti Suzuki as Presenting Sponsor, and L'Oreal Paris as the Powered By Sponsor, and  Nivea, Liberty Shoes and Kent RO Systems as Associate Sponsors specially for its HD feed.

By : Azhar Khan

 

Forevermark announced the launch of the Artemis™ collection in collaboration with master couturier Bibhu Mohapatra at the Four Seasons Hotel, Worli today. Actress Athiya Shetty was the showstopper of the evening, looking glamorous in exquisite jewellery by Forevermark and Bibhu Mohapatra. She adorned a 12 carat diamond bracelet with gold texturing and sparkling diamond earrings from the newly unveiled collection.

The front row of the show saw celebrities such as Abhay Deol, Sangeeta Bijlani and Ujjwala Raut among others.

 

With three key motifs seen in earrings, rings, bracelets, pendants and brooches, the Artemis™ collection is inspired by the sun, moon and stars. A central Forevermark diamond emerges as the definitive element in each design. This Artemis™ collection is for the evolved woman who appreciates fine jewellery. She believes these pieces are not merely for decoration; they represent a state of life together, allowing her to feel confident and empowered.

 

On the occasion Bibhu Mohapatra said

"Since centuries, the skies have been looked upon for guidance and harmony in our lives. I've combined the surreal forms of the sun, moon and stars to create sensual, romantic jewellery. The central thought behind the Artemis™ collection was inner balance and outer strength, making it a very special collaboration for me. Forevermark and I have a strong partnership, as I have previously accessorised my shows at New York Fashion Week with Forevermark collections. Their commitment to craftsmanship and excellence, represented by these beautiful, rare and responsibly sourced diamonds, are synonymous with my design philosophy."

 

Sachin Jain, President, Forevermark India said,"We are pleased to collaborate with Bibhu Mohapatra who seamlessly blends the sensibilities of the East and the West in his fashion, as he has done so once again in our new Artemis™ Collection. These elegant pieces go beyond traditional Indian jewellery and yet retain an heirloom value. Forevermark diamonds are amongst the rarest and have been formed over millions of years. Less than one percent of the world's diamonds are eligible to carry the Forevermark inscription.  These diamonds are said to be as old as the sun, moon and stars, so this collection has a powerful story to tell."

 

by : Azhar Khan

One River, Many Stories

Dia Mirza takes you on a fascinating journey along the Ganges on 'Ganga- The Soul of India' on Living Foodz

 

Actor and environmental conservationist, Dia Mirza will take viewers of Living Foodz on a breath-taking journey along the vibrant Ganges through 'Ganga - The Soul of India', which is slated to launch on May 1. Dia makes her debut on Indian television with the show.

The landmark show marks an important milestone for the premium lifestyle channel, which has consistently pushed the boundaries of food and entertainment since its launch in September 2015. Ganga - The Soul of India gives viewers a peek into the fascinating legacy that is shaped by the country's longest river. It explores all that the river has to offer, including the people, history, mythology, anthropology, adventure, music and of course the cuisine animated by its revered waters.

"It is impossible for me to encapsulate in a sentence the boundless joy, the learning, the discovery, the adventure "Ganga -The Soul of India" has brought to my life. For those seeking to define the idea of India, this is the journey to be a part of!" says Dia.

"Travelling is an enriching experience that often remains etched in our memories forever.  Ganga - The Soul of India will give our viewers a never-before opportunity to experience the culture, history and cuisine offered along the banks of  the sacred Ganges through the eyes of Dia Mirza, who is an ardent traveller. We could not think of a better concept and host to marry the ideas of travel and culture in the Indian context." says Amit Nair, Business Head of Living Foodz.

The show promises to be a visual treat as Dia narrates the multi-faceted story of one of the most extraordinary and scenic river in the world - the Ganges. She travels through the many towns along the majestic river, from Gomukh in the Himalayas to the Gangasagar delta where it meets the Bay of Bengal. It showcases her escapades as she explores the culture, cuisine and crafts of more than half a billion people.

A nature enthusiast and staunch environmentalist, Dia enjoyed every bit of the shoot, as it was filled with many cherished experiences like crossing the raging youthful river, mountain climbing at Uttarkashi, dancing with the Santhal tribals of Sonajhuri, leading a cleanliness drive in Varanasi and practising new yoga techniques at the ashram of Mahesh Yogi in Rishikesh, made famous by the Beatles. Her journey will inspire travellers and adventure enthusiasts alike.  

Join Dia Mirza on this enchanting voyage of discovery every Sunday at 12 noon from May 1 onwards, on Living Foodz. Repeat telecast of the episodes will air everySunday at 7:00 p.m. The show is presented by Airtel and co-powered by Gowardhan Ghee. American Tourister is the travel partner.

Photo by : Azhar Khan

Film Dishoom cast John Abraham, Varun Dhawan, Jacqueline Fernandez and Rohit Dhawan (director) with producer Sajid Nadiadwala.


Photo By : Azhar Khan

Saraiwwalaa Agrr Refineries Ltd launch new Rice Bran Oil with Bollywood diva Bhumi Pednekar.


Photo By : Azhar Khan

Amitabh Bachchan and Jaya Bachchan to inaugurate

Kalyan Jewellers showrooms in Rajasthan 

Kalyan Jewellers Brand Ambassadors and legendary film icons Amitabh Bachchan and Jaya Bachchan will make a whirlwind visit to Rajasthan and inaugurate the 3 Kalyan Jewellers showrooms. The company had recently announced its foray into Rajasthan with the launch of 3 exclusive showrooms in Jaipur, Udaipur and Jodhpur with an investment of Rs. 150 crore. Mr. Amitabh Bachchan and Ms. Jaya Bachchan will be visiting these historical cities and opening 3 showrooms on the same day accompanied by Kalyan Jewellers' Chairman      

     T.S. Kalyanaraman and Executive Directors Ramesh Kalyanaraman and Rajesh Kalyanaraman. The couple recently featured in an advertising campaign wherein they have enacted a Rajasthani couple talking about the launch of Kalyan Jewellers in the three cities.

Mr. Amitabh Bachchan and Ms. Jaya Bachchan will inaugurate the first showroom in Jodhpur city at G.T. Tower Sardarpura at 9:15am in the morning followed by Jaipur at Pink city Trade Centre, Ajmer Road at 11:00am in the morning and Udaipur, Surajpole, Delhigate scheme 6:00pm in the evening. The couple will address the gathering at the three showrooms.

T.S. Kalyanaraman said, "We are delighted that Shri Amitabh Bachchan and Shrimati Jaya Bachchan are coming to Rajasthan for opening the three Kalyan Jewellers showrooms marking a historic moment for the company. I am sure that fans will be delighted to see them at the three showrooms and we welcome everybody to join us for the launch.''

The showrooms will feature Kalyan's popular Polki, gold, diamond and precious stone studded jewellery designs from across the country. On offer will be exquisite and intricately crafted jewellery in contemporary and traditional motifs and will be an ode to Rajasthan's unique heritage. The extensive range will elevate everyday wear and special occasions. The showrooms have dedicated space to display Kalyan's popular brands such as Mudra - handcrafted antique jewellery, Nimah- authentic heritage jewellery, Anokhi – uncut diamonds, Apoorva – diamonds for special occasions, Antara – wedding diamonds and Hera – daily wear diamonds and Rang – precious stones jewellery.

All the three showrooms will have an exclusive floor for luxury diamonds. There will be provision for parking at all the three showrooms enabling a comfortable shopping experience.

Kalyan Jewellers has been aggressively expanding its distribution network in India and is launching three showrooms to capitalize on the growing resonance of Rajasthan as a global jewellery destination and emergence as the leading jewellery market in the country.

Kalyan Jewellers has been expanding its distribution network to consolidate its leadership position across the country and has launched 13 new showrooms to date in FY15-16. It plans to add 6 new showrooms including the 3 in Rajasthan within a month to reach the landmark figure of 100 showrooms.  Since its inception Kalyan Jewellers has been at the forefront of educating customers on the intricacies of buying jewellery through its educational campaigns.

By  : Azhar Khan

Diljit Dosanjh's crazy fan Harsimran Kaur..!!

I have never seen such a crazy fan before...

Film #UdtaPunjab trailer launch when all the star cast of the movie was present including Kareena Kapoor, Alia Bhatt,Shahid Kapoor and Diljit Dosanjh. I saw this girl and was very impressed from her crazyness.

After having a word with her, I got to know that she is so crazy forDiljit that she always go and watch the first day first show of Diljits movies since diljit's Jine mera dil luteya-2011 (punjabi movie)

She also told that for Jatt and Juliet when she and her family was about to go for first show then it started raining heavily and suddenly their car stopped working..so she went out in rain on her activa just to watch Diljit's first show. 

Basically she is from Ludhiana, Punjab and now,she is working in a big IT firm in Mumbai.

When she came to know that Diljit is visting  Punjab for promotional tour of his movie Ambarsariya. At that time she planned her vacation and went to Punjab to meet him. But unluckily she could not make it up. After the vacations she came back to Mumbai and got to know that Diljit is here for Vaisakhi di raat at Matoshree sports complex, so this die hard fan of Diljit went there and shown him the chart she made for him.

In hope of handing over the chart to him, she got injured after falling from a height of 3 feet, still this girl did not loose her hopes and was very happy that she met Diljit in person.

Now, yesterday at #Udtapunjab trailer she came flaunting her chart and the best part was that when Diljit noticed her chart he got so happy to see his true fan here also nd waved her with a cute smile. Diljit might be wondering "ethe v aagyi" :P

Finally she has handed over the chart to Diljit and got a selfie with him.

Good to see such crazy fans..👍👍

By : Azhar Khan

Saving the world before bedtime - The Powerpuff Girls are back!

~ Cartoon Network's most popular show is back on Indian Television after 11 years ~

 

Saw the global launch of our all-time favourite, super cute and a power packed show – The Powerpuff Girls on Cartoon Network after 11 long years. Blossoms, Buttercup and Bubbles enthralled the fans over the weekend with their charm to save the world before bedtime.

 

Juggling between their school and homework, The Powerpuff Girls flagged off the rally organized by Mumbai Fire Brigade with Mr. Prabhat Rahangdale - Chief Fire Officer, Mrs. Snehal Ambekar - Mayor of Mumbai and actor Randeep Hooda - Ambassador of Mumbai Fire Brigade at the Byculla Fire Station today. The rally was held from Byculla headquarters to Bandra Sea Link fire station.

 

Just like the fire fighters, The Powerpuff Girls who believe in saving the world before bed time were seen posing for the shutter bugs with/on the vintage fire engines.

 

By : Azhar Khan

PARINEETI CHOPRA'S NEW SUMMER INDULGENCE – VADILAL

~The New Brand Ambassador Introduced the Must Try Range of Vadilal Ice Creams for the Season~

One of the most loved ice-cream brand of the country, Vadilal, renowned for mastering the art of serving lip smacking delicious flavoured Ice-creams and frozen desserts, today announced the charismatic Parineeti Chopra as its brand ambassador.

On the occasion, Vadilal unveiled their latest ad campaign for three of their most popular variants of ice-creams including the all new BADABITE Select- a super-premium Belgian chocolate based bar under the premium category; a new ₹. 20 variant of FLINGO-centre filled cones and GOURMET-super-premium ice-cream.

Speaking on the occasion, Parineeti Chopra, actor and brand ambassador Vadilal, said: "Being a foodie, I have always relished desserts especially Ice-creams! With the onset of summers, I am definitely going to have my share of cheat days by indulging my taste buds with the rich and delicious Vadilal ice-creams to beat the heat. The new Badabite Select is an absolute delight for all ice cream lovers like me."

Mr. Devanshu Gandhi, Managing Director, Vadilal Group, said: "We are excited to announce Parineeti as the face of Vadilal and it's a proud moment for us at Vadilal as we are the first Indian ice cream company to have a brand ambassador! Our communication and positioning target millennials and with our unique pricing and range we hope to be 'The best part of their everyday'."

"As part of the Ahmedabad based Vadilal Group, Vadilal Ice-creams carries forward a true legacy of crafting unique experience for its consumers. Today Vadilal prides itself as being 'Made in India' and delighting ice cream lovers across the globe." He further added.

Talking about the campaign, Vishal Surti, President, Sales & Marketing (Vadilal Ice cream), said: "Over the years the brand has evolved from being just a frozen sweet treat to an expression of self-indulgence and desire".

Sanjay Menon, CEO and CCO, THE CO. commented, "Who says ice creams cannot be had in winter? Who says ice creams are a seasonal product? Who says you can't indulge everyday? The campaign positions Vadilal, India's most trusted ice cream brand as an everyday treat that you can indulge in. I bet you won't be able to resist the temptation of having a Gourmet, or treat yourself to a Badabite Select or have fun with a Flingo once you see the campaign."

Vadilal is India's highest awarded Ice Cream Brand with more than 27 Awards over a span of last few years. The 90 year old brand has a legacy of excellence and has become famous for its authentic and wide variety of flavoured Ice-creams. Today, Vadilal Ice Creams has the widest range of ice creams in the country with 50 plus flavours available in more than 250 packs and forms. The range includes Cups, Cones, Candies, Juices, Family packs and Economy packs. Vadilal offers a wide range of Frozen Desserts, Premium & Super Premium Ice Creams.

Apart from being a local favourite at most retail outlets, Vadilal has gone a step further and established its own parlours and more. Currently, it boasts of several Vadilal Scoop Shops & Vadilal Hangouts across India. As a company, Vadilal is constantly innovating to provide its customers with the best authentic experience. Today, you find Vadilal Parlours serving scrumptious scoops, flawlessly fashioned sundaes & tasty concoctions crafted from the best quality ingredients and ice cream.

 Based in Ahmedabad, Vadilal is India's second largest ice cream brand with a turnover of more than 600 crore per annum. Present across more than 23 states in India, Nepal and Bhutan, Vadilal is exporting processed food and ice cream to the US, UK, Australia & New Zealand. Vadilal has fully automated plants that are certified by export council of India and British retail consortium (BRC).

By: Azhar Khan

MAGNUM PRESENTED THE DELECTABLE MONISHA JAISING FASHION EXTRAVAGANZA AT LAKMÉ FASHION WEEK SUMMER/RESORT 2016

 

Inspired by the delectable tempting trademark hues – 70's browns and harvest gold of Magnum, Monisha Jaising's 'Luxe Resort' collection at Lakmé Fashion Week Summer/Resort 2016 was a  that every pleasure seeker would want to add to her menu of ensembles.

 

Monisha dreamt up a delicious offering in tempting shades like black iris, white chocolate, freesia, yellow vista, blue and ultramarine green. Colour blocking played an important role in this sumptuous line-up of fashion and style.

 

The collection celebrated every aspect and characteristics that make women who they are. Magnum and the Monisha Jaising Label shared a real commitment to craftsmanship and the show was a decadent creation that took audiences visual and tactile plane. Each of the ensembles personifies the signature Magnum elements – from its rich Belgian chocolate brown drapes swirled with pristine vanilla, to the distinctive crack that carefully contour the silhouettes alongside the glistening and bold golden hues.

 

Designed for a true Pleasure Seeker, the Magnum and Monisha Jaising woman is confident, flirty, spontaneous, proactive, dramatic, and someone with an element of mystique. Through this collection, Monisha aimed to give women the power to alter and enhance every day experiences and make time for more personal pleasure.

 

The collection gave distressed skinny jeans as well as the flared version an interesting design direction with badla embellishments and silken thread that was accentuated with the intricately crafted Moghul flower.

 

Bringing a variety of style options to the discerning woman; Monisha added sequinned sheeting to the 70's sporty tennis sweater. More active wear options from the designer, had sporty stripes in gross grain and sequins that were patched with blocked colours for the relaxed silhouettes.

 

Creating illusionary prints in surface ornamentation, Monisha played with ikat and gave it new dimension with bleeding sequinned sheeting and swinging fringes.

 

Luxury has been a perennial part of every Monisha Jaising collection but this time it was the Distinctive Crack – that signifies the ultimate Magnum Moment to people – which the designer brought to centre stage with luxurious wool crépe, combined with handwoven reflective graphic crochet and macramé that appeared in unison for several creations and gave the crafts a contemporary appeal.

 

When it came to evening glamour, Monisha Jaising is undoubtedly the 'Queen of Red Carpet' impact. Luxe light as feather lamé, micro pleated metallic satin and sensuous silk, once again followed the Magnum colours to recreate glamorous days of the 70's. Ombré hand woven cotton was splashed with sequins and bugle bead fringes onto the ever popular shift dresses.

 

Stopping the show was the stunning Lisa Haydon who brought a vivacious energy to the ramp as she glided down in a heavy duty, all-over textured "Rockstar" gown, completely hand embroidered with multiple gold metal elements. Adding movement was the rich gold fringing, which bleeds from the texture with strategic star shape cut-outs that added fun to the couture piece, revealing just enough! Known for her embroidery and beading, Jaising puts her detailing expertise to rendering a constellation of stars in complete mod-style; whereby the wearable work of art looked more engineered than sewn. What added to the galm quotient, was the elegantly embellished signature Magnum clutch inspired by the premium ice-cream brand's 'Classic' variant that completed Lisa's look.

 

Monisha Jaising's 'Luxe Resort 2016' was an ultra-stylish Magnum inspired fashion offering to the dramatic, proactive, yet mystical pleasure seeking 'Monisha Jaising Woman' who aims for timeless sophistication with her distinct individual sartorial touches. 

By: Azhar Khan