Lakme announces it's beauty statement for Lakme Fashion Week!

Lakmé unveils 'Illuminate' as the beauty statement for the season

Grab the spotlight, and shine like never before with Lakmé's latest range of make-up and skincare products

With Lakmé, you can now glow like a goddess exuding a luminous radiance! India's No.1 colour cosmetics and leading premium skin care brand - Lakmé is back with its style statement for the season and it's all about the 'Illuminate Look'. Inspired by the shimmer and sparkle of a precious crystal, Lakmé will bring this international beauty trend to the runway at the Lakmé Fashion Week Summer/Resort 2016 through a specially crafted range of illuminating makeup and skin care products.

 

Inspired by these stunning products by Lakmé, acclaimed designer Rohit Bal will lend his fashion expertise to illuminate your imagination at the Grand Finale of Lakmé Fashion Week Summer/Resort 2016. The product range consists of shimmer lipsticks, a new eyeshadow palette, eye liner, kajal and nail colors along with the revamped classic Lakmé Perfect Radiance skincare range which includes face crèmes and an illuminating serum giving you hi-res crystal radiance.

 

Speaking about the new range, Purnima Lamba, Head-Innovations, Lakmé said, "The 'Illuminate Look', a global phenomenon, is all about make-up that lends a shimmer finish while the skin care range helps in achieving radiant skin. This year we have a lot of new products and each of them is an absolute must-have for beauty enthusiasts. We look forward to a spellbinding finale with Rohit Bal's interpretation of the 'Illuminate Look' in his unique style."

Speaking about his collection, Rohit Bal, Grand Finale designer for LFW SR 2016 said, "Every woman desires an ethereal and divine glow. Keeping this thought in mind, my collection inspired by Lakmé's beauty statement for 2016 will give life to the 'Illuminate Look'. The finale will be a grand showcase of designs that are modern yet rooted in Indian heritage, accentuating the contemporary Indian woman's radiance."

Speaking about Lakmé's beauty statement of this season, Daniel Bauer, Lakmé makeup expert, said, "This season, it's all about creating the 'Illuminate Look'.  I have closely collaborated with Lakmé in the design of these products based on my backstage expertise. I know this range will enhance the beauty and luminosity of the Indian woman."

By: Azhar Khan