KamaSutra Launches First of its Kind - Honeymoon Surprise Pack in India

~ Launched on the occasion of KamaSutra's Silver Jubilee Celebrations~

ü  First-of-its kind offering in India with an eclectic product mix

ü  Launched by Gautam Hari Singhania, Pooja Bedi, Marc Robinson &  Alyque Padamsee

ü  An exciting gifting option priced at Rs. 699/- only

ü  Available across leading pharmacies , Modern Retail Stores & online

India's first and foremost condom brand – KamaSutra, today unveiled yet another first of its kind offering – Honeymoon Surprise Pack on the momentous occasion of its Silver Jubilee Celebrations. A pioneer in the condoms category, KamaSutra played a pivotal role in bringing sex out of the closet with the concept of 'For the pleasure of making love' in India around 25 years ago. The Honeymoon Surprise pack contains an eclectic assortment of products entailing seven different condom variants, three most sought-after flavours and a few other elements that are sure to spice things up for couples. Gautam Hari Singhania, Chairman & Managing Director, Raymond Ltd and Ranju Kumar Mohan, Director & Business Head, JK Ansell Ltd, unveiled this exciting product along with Pooja Bedi, Marc Robinson and ad guru Alyque Padamsee.

 

Brand KamaSutra launched in the year 1991 was the brainchild of Gautam Hari Singhania and is reckoned till date for its bold and sensuous advertising campaigns. The first campaign featured Super models Pooja Bedi & Marc Robinson and the same was created by Alyque Padamsee and all of them gathered after 25 years to celebrate this momentous occasion.

 

Speaking about the journey of KamaSutra in India, Gautam Hari Singhania shared, "Launching a condom brand 25 years back in a country like India was indeed a bold step that challenged the status quo then. Brand KamaSutra can now be termed as a revolution that changed the country's perception of sex and taboo related to condoms. Having faced stiff resistance and weathered multiple controversies, brand KamaSutra till date has a top of the mind brand recall in the category and symbolizes sex in true Indian context."

 

We believe in enhancing consumer experience with new launches, as today consumers are seeking new experiments. Explaining the rationale behind the launch of this innovation, Ranju Kumar Mohan explains; "Being the pioneers in the industry, KamaSutra has earned a distinct brand positioning that has developed a strong connect with the Indian consumer in the past 25 years." This latest offering is one of its kind in the country that is sure to be a hit with the newly weds and anyone who is willing to experiment.

 

Having set consistent benchmarks, KamaSutra has earned a distinct position for itself as a brand that warmed up India to the art of making love. KamaSutra became a household name with its bold and sensuous advertisement in the early 90's. Recalling the making of one of the most controversial ads, actor-model Pooja Bedi said, "I am happy as KamaSutra launches its new Honeymoon Surprise pack. Shooting for the first ad of the brand still remains an indelible memory and is one of the best campaigns I have been associated with."

 

An elated Alyque Padamsee said, "Conceptualizing KamaSutra campaign was a challenge during the early 90's when condom ads weren't as prevalent as they are today. Integrating condoms with pleasure was a herculean task at a time when talking about condoms was a taboo and perceived as a means of family planning only."

 

Through the years, KamaSutra has experimented and innovated with its products and has been the forerunner in the country for introducing many firsts like dotted, Flavoured, climax delay, ribbed and ultra-thin condom variants. In its journey so far, KamaSutra is the only condom brand in the world to have successfully extended into the deodorant category and one of its variant 'KS Spark' has become No.1 in Aerosol segment.

By Azhar Khan

Slow Intoxication…. Nashe Si Chadh Gayi from Befikre Works its Magic

 

With record views, the Befikre trailer has piqued interest and gotten audiences engaged worldwide. With the launch of its first song, Nashe Si Chadh Gayi, the film casts a heady, frothy spell of romance that leaves you light headed.

 

With a foot tapping score composed by Vishal and Shekhar, Arijit Singh has sung this number in a lilting tone. Drawn from colloquial lingo, with everyday words peppered throughout, Jaideep Sahni's catchy lyrics get you hooked on to Nashe Si Chadh Gayi. Vaibhavi Merchant's choreography adds a contemporary touch to this peppy melody.

 

Themed around the impulsive, effortless street dancing gigs that pop up on Parisian streets ever so often, Ranveer Singh and Vaani Kapoor soak in the spirit of the city with élan. With contemporary choreography marking its dance steps, Nashe Si Chadh Gayi is as Befikre as it gets!

 

With the song releasing today, this peppy number has proven to be a really great surprise for fans of Befikre. Directed by Aditya Chopra, Ranveer Singh and Vaani Kapoor starrer Befikre will release on December 9.

 

/BefikreTheFilm /BefikreTheFilm  /BefikreTheFilm 

www.yashrajfilms.com

 

 

Get Intoxicated by Dharam & Shyra's Crazy Moves!

 

Enjoy! https://goo.gl/GC7Mvw

#NasheSiChadhGayi 

/BefikreTheFilm /BefikreTheFilm  /BefikreTheFilm 

www.yashrajfilms.com

 

 

by Azhar Khan 

 Raveena Tandon Launches child security and Safety App "Nischint"

UNICEF features Digital Assurance provider Nischint in Annual Report

Nischint App allows monitoring of calls, SMS, images, videos and application usage by parents

 

If you go to any park or public place like malls, you see parents constantly monitoring and supervising their kids and the activities that kids engage in. It's a known fact that as a parent, a part of you is always, constantly worrying about your child and his/ her well-being and safety. In today's digital world, as adults we spend a lot of time on the Internet and on various gadgets. The Internet has penetrated our lives so much that there is no escape from it. The trickle effect of this has reached our children's lives too. Who will monitor our children when they are surfing the online world?

 

While many public and private entities are waking up to the need of the hour, Nischint, India's leading provider of online child safety solutions and digital assurance, has recently been recognized by UNICEF in its annual 'Child Online Protection in India' report. This has given Nischint confidence that it is moving ahead in the right direction for online safety for children as an international entity like UNICEF has recognized its contribution.

 

Over time, Nischint has constantly endeavoured to provide a secure solution for parents to monitor their kids' online activities and protect them from cyber-crimes and child online abuse. The application gives the right proactive tools for parents to keep track of their child's online activities; it helps to monitor the use of the Internet on mobile gadgets and the child's participation in the ever-evolving social media world. It summarizes all online activities of the child and displays the same in the form of a dynamic Web and application dashboard in his/ her parent's devices. The application is available for both Android and iOS. Parents can access essential information related to the child from anywhere in the world through this app.

 

Reaching more than 2,00,000 parents in India and abroad, Nischint has become one of the most widely-used parental control apps. "Parents are slowly but surely waking up to the need for digital security of children and the increased risk their kids face when accessing the Internet on a mobile or other device. In fact, access to various media and varied platforms poses increased risk," says Raghav Mimani, Founder and CEO of Nischint.

 

Nischint provides some path-breaking features like time and application management, Facebook monitoring, social media monitoring, web filtering (~40 Lac objectionable sites are blocked using Nischint on the child's device), emergency SOS alerts and much more. With this application, parents can view phone calls, SMS made/received, images and videos taken or played by their children on their devices in a real-time basis. Nischint also enables parents to know the location of their child at any point of time with the help of an interactive map showing the GPS track for the last 24 hours. It helps set up a child-safe zone and allows parents to receive real-time alerts when the safe zone is crossed. It also provides real-time alerts on critical battery issues, the phone being switched off and if the SIM card is taken out.

 

As a pioneer in the domain of parental control, Nischint has now diversified into the field of education. Catalysing digital education securely, schools can adopt Nischint's device management and digital security features to manage and protect children's tablets at home, school or anywhere else. It also helps in managing class-wise content docs and apps.

 

About Nischint:

 

Nischint woke up very early to the need for digital assurance of children among an evolving and tech-savvy parent base, this has allowed the company to gain a leading edge in the field of online safety and security solutions.

 

Nischint's two-year journey has seen it win the following accolades:

 

·        Nischint gets endorsed by the Ministry of IT, Telangana - KTR Launches Nischint App to Help Parents Monitor Kids at …

·        Nischint stood 2nd in Uninor's 'Best App in Asia' contest - https://www.uninor.in/about-us/p/press-releases

·        Nischint won the Best App in the Lifestyle category at The Global App Summit, 2014, in, Dubai - http://appsglobal.ae/app-idol-awards-2014-winners/#

·        One of the 13 start-ups to be selected for Web summit (Europe's Premier Tech Start Up Summit) - http://blog.websummit.net/13-startups-united-arab-emirates/

·        Big Data Analysis - How safe is your child in a digital environment?

By Azhar Khan

IN THE WAKE OF BREAST CANCER AWARENESS MONTH, SUNNY LEONE URGES FOR AN EARLY DETECTION AS AN EARLY CURE FOR THE RISING BREAST CANCER CASES IN INDIA.

Apart from October being known for the famous Oktober fest in Europe, in India we wish to stand for something more significant. For the uninitiated, October is observed as 'International Breast Cancer Awareness Month'.

As part of its Public Service Campaign, AurDikhao, a digital media channel in association with Dr Aneel Murarka and Manish Murarka - promoters of Ample Missiion Events Entertainment and more LLP have developed a full-fledged campaign called #DetectToDefeat.

The campaign features renowned Bollywood Sunny Leone giving an appealing message looking in the mirror. The video also features various characters a women interacts with on a day-to-day basis who go has to deal with perverts who stare at her breasts.

Research says breast cancer is one of the fastest rising cancer types amongst women. More than half of the cases are detected in stage 3 or 4, thus inhibiting any chances for cure. According to data prepared by Breast Cancer India, the number of young people being diagnosed with breast cancer is on the rise. 25 years ago, out of 100 patients, only 2% were between 20-30 years old and 7% were between 30-40 years old. Currently, 4% are between  20-30 and 16% are between 30-40 years old.

"In February this year, Sunny featured in our viral anti-smoking campaign titled '11 Minutes' that received 4 million hits in 4 days. We had great time working with her. She's an absolute sport and in the whole process she's as much part of the campaign as we are. When we pitched this idea to her, she was excited to work on this campaign. Given her stature as a public influencer, her endeavour will definitely create impact among the people for the breast cancer awareness. We hope men and women will spread this to loved ones leading to call for action" said Aditya Bhat, Founder of Business Of Ideas that manages digital channel Aur Dikhao.

The campaign, in association with Facebook initiated updating their profile pictures with a breast cancer badge- pink ribbon along with a message Detect To Defeat. Sunny was amongst the first to update her profile picture to support the cause.

YouTube Link- https://www.youtube.com/watch?v=edj2aCohsz8&feature=youtu.be

By Azhar Khan

Diet and fitness tips by Sonam Kapoor

 

With her weight loss journey right before her debut in Bollywood, Sonam Kapoor has become one of the few names in the industry that strike your mind when you think of fitness and diet! On the sets of COLORS Infinity's Vogue BFFs, when the host, Kamal Sidhu asked Sonam about her diet, she said, "I really believe in healthy eating and healthy living. I honestly believe that you need to enjoy your life, you need to indulge yourself. But I really believe in good health. So right now, I try to be as healthy as possible. For someone who's been in and out of hospital for the last four-five years, several times – it's a lifestyle change that I've had! So, it's important for me to say to young people out there that we all have body issues and that we all have ideas of what we think is a perfect way to look. But to be healthy and to eat right and to work out and be active is very important and it doesn't mean that it's to be thin, it is to be fit! So, I encourage that!"

 

Catch Sonam Kapoor in a candid conversation with Kamal Sidhu on Saturday, 22^nd October 9 PM onwards only on COLORS Infinity!

 

 

 By Azhar Khan

Beautifulhomes.com, the quintessential e-décor magazine

was launched today in the presence of Actor Kalki Kochelin along with ace Interior designer Ashiesh Shah and head of content for Beautiful Homes, Sonia Bajaj

 

~The event began with the unveiling of the "Box of Inspiration" followed by a light hearted tete a tete with the panelists that had some pleasant revelations~

 

The evening at High Street Phoenix was gleaming as actor Kalki Kochelin launched the quintessential online home décor magazine – Beautifulhomes.com along with maverick interior designer Ashiesh Shah, Sonia Bajaj, Head Content & Brand and Amit Syngle, President , Sales and Marketing and Technology Asian Paints. The event proceeded with an interesting and involving panel discussion on home décor and designing in the Indian scenario.

 

The event was a two day affair which kicked off on the 18^th October 2016 with a 12 X 12 X 8 'Box of Inspiration' which was placed in the middle of the Courtyard of High Street Phoenix and unveiled at the ceremony today that was beautifully anchored by celebrity anchor Shibani Dandekar.

 

The launch of www.beautifulhomes.com culminated into a starry event full of ideas, revelations and inspiration. Talking about inspiration, Kalki Koechlin one of the esteemed panelists and the guest of honour of the evening mentioned the late great Smita Patil and Merryl Streep to be her inspiration and idols in her journey as an actor. She also spoke about her lawyer friend, Karuna Nandi, who inspired her activism and work for issues impacting women.

 

Upon being probed about which was the most beautiful of her friend's home, she mentioned all of them but specially mentioned her fascination to Susanne Roshan's house for its enchanting fairy tale appeal. If given a chance, she would love to stay in the hills with a huge farm with horses and cold breezy weather. She already has a gorgeous summer home amidst the nature in Ooty.

 

On the other hand, Ashiesh Shah spoke about his challenging assignment in doing up Hrithik Roshan's house, a project he holds dearly to his heart.

 

The panel consisted of Sonia Bajaj, Head Content & Brand, who moderated the light-hearted discussion on Beautiful Homes and the need to focus on the designs and décor for Indian homes and spaces. The core team of Beautiful Homes consists of 3 very enterprising women – Sonia Bajaj, along with Bindu Nair and Pragnya Rao who are the editors of the magazine. Beautiful Homes is an independent initiative from the house of Asian Paints.

 

Sharing inspiration, acknowledging the distinct features of Indian homes, intense research to garner ideas, educating our readers on home décor, a vibrant collection of eclectic ideas – Beautiful Homes offers Indian home-owners all of this. Beautifulhomes.com ties these intricacies together with the Indian sensibilities and lets you choose what you might want to bring back to add to your home!    

 

Beautiful Homes is your quintessential online home décor magazine that will bring ideas and inspirations closer to you.  The portal promises to be the one stop online destination for all things home, décor tips and ideas, DIY guides and shopping recommendations. Aimed at the growing urban home-owners and the décor conscious, the e-magazine will offer over 125 content pieces in the first edition which will be a mix of Home Tours & Studio Tours of celebrities, short snippets with industry experts, video content, home décor products, décor that vary from city to city and season to festivals, etc. The team at Beautifulhomes.com has documented conversations and interactions with celebrities such as Bipasha Basu, Malaika Arora and others along with profiling the design philosophy and creations from industry experts such as Ashiesh Shah, Sandeep Khosla, Srila Chatterjee amongst others.

 

Now with the launch of Beautiful Homes, take a closer look at the range of designs showcasing the varied décor styles in different homes, restaurants and spaces across the country & beyond, with a keen design cue from established as well as upcoming designers profiled by Beautiful Homes. Acquaint yourself with the freshest of ideas from the content provided by this exclusive home décor e- magazine. It is guaranteed to make your spaces look beautiful and stylish.

 

On launching the new venture, Sonia Bajaj, Head of beautifulhomes.com said, "Beautifulhomes.com is one such destination that will give readers beautiful inspiration for intrinsically Indian homes. Ideas from across the world, but definitely adapted to the Indian sensibility."

By Azhar Khan

ACTRESS ARJUMMAN MUGHAL FOR THE INDIAN SOLDIERS 

In the wake of the dastardly terror attack, actress Arjumman Mughal feels proud to be an Indian and congratulate the soldiers who fought against the Uri attack.

 

"As long as Pakistani actors are empathetic and compassionate towards victims of violence, an arrangement could be possible. But they are probably in a catch 22 situation, where they cannot even express their sadness over attacks. That is the irony" says actress Arjumman Mughal who feels sorry for the Indian martyrs who lost their lives in Uri attack. 

The Indian motion picture producers' association (IMPPA) banned Pakistani actors and technicians from Bollywood 's new projects "till normalcy returns'. The IMPPA, however, clarified that films already shot will not face any trouble for their releases.

By Azhar Khan

London Fashion Models and Makeup Artist to Glam Upon Eiffel Tower

 

London is awash with fashionistas as designers, models and stylists gather in venues across the English capital and now one of the most anticipated show in the history of the world the iconic Fashion week the French European Indian Fashion Week initiative by World News Network will have the best Models and Hair & Makeup artists all the way from London. When we talked about the runway of Fashion Week is renowned for its glitz, glamour and, of course, gorgeous clothes. But behind-the-scenes it's a different matter altogether. The backstage areas at the shows will become akin of beauty factories, with huge teams of Bryanna Angel Allen make-up artists and hair stylists who will put together the latest looks on an assembly line of models. Bryanna Angel Allen was the Head of makeup for London fashion week, she is BIAFF winner CVFM winner internationally published and currently working in 4 films and television. London Actress and Model Sofia Bokhari who will be seen in upcoming movie "SPACE" will be walking the ramp on French European Indian Fashion Week. She said, " I am keen to progress in my acting career and always take part in new and exciting projects and walking for FEIFW is going to be an exciting journey for me". Darren Imossi one of the renowned model of London and has done many movies will be seen walking ramp soon for FEIFW, he said, "I am glad to be a part of this iconic event which is going to create history."

 

French European Indian Fashion Week, President Satish Reddy, Said, "I am lucky to have best Models and Hair, Makeup artist from London. We are looking forward to creating mood/vision boards to plan the look and design to achieve to the show and also targeting other countries Models and Hair & Makeup artist."  

 

The craziness of the backstage beauty can be seen with photographers hustling to get pictures of the models in their first outfits, while Makeup artist trying to get the finishing touches on the makeup. At last, the show goes out and it looks incredible. Hair and Makeup artist Bryanna Angel Allen said, "The show is about the clothes and the designer behind them, so it is imperative that you work with them to create the make-up and hair that compliments the clothes and reflects the whole look."

 

Sunil Parera who will see playing important role in FEIFW said, "Fashion Month has made its final stop in Paris, where the beauty looks from Bryanna Angel Allen will keep the effortless girl aesthetic alive."

By Azhar Khan