India's leading value fashion brand, MAX showcased and launched its Spring 2016 Collection at
Infiniti Mall, Malad West, Mumbai on Thursday evening. The spring collection was unveiled during
the event at the store by Swwapnil Joshi, Superstar of Marathi Film and TV industry. Max also
launched an exclusive Look-book and 'Swwapnil Recommends' collection by Swwapnil.
Speaking about the launch, Mr. Vasanth Kumar, Executive Director at Lifestyle International-Max
Retail Division, said, "Max, as a brand has been well accepted by Mumbai customers. We foresee
really exciting times ahead! It is a delight to have the ever popular Mr. Swwapnil Joshi on the
occasion of the launch of the Spring Collection in Mumbai."
Speaking at the event, Swwapnil Joshi said, "I feel very happy to associate with Max Fashion, the
very first day they approached me with this concept and I felt this will be a next step to connect with
my lovely fans through 'Swwapnil Joshi recommends' for Max. I love the new range as it reflects the
sense of individuality! I am so glad to be here at Max Store, Infiniti Mall, Malad and meet you all."
Commenting about the association, Arjun Singgh Baran and Kartik Nishandar Director's at GSEAMS
(Global Sports Entertainment and Media Solutions) said, "We at GSEAMS believe in starting newer
initiatives and innovations. For the first time in the industry this kind of an initiative is starting. We
are very proud and happy to support this initiative of 'Swwapnil Joshi recommends' line considering
that both of them appeal to the masses in huge numbers."
This season, Max encourages you to 'LIVE FOR TODAY' and brings you an amazing range of looks so
distinct yet fused to make a beautiful fashion story. A wide array of exciting ensembles ranging from
classic nautical to boho-safari, right through to the seasonal pastel pops, giving options suitable for
all moods and occasions. Swwapnil also met three lucky fans who were the winners of 'Live for
Today' contest.
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