Bollywood's Begum, Kareena Kapoor Khan unveils the new variant in Mumbai~

The new Magnum Brownie flavor ice cream will entice pleasure seekers with its smooth, creamy brownie flavoured ice- cream coated in thick cracking Belgian chocolate and chunky cashew nut pieces this season

Magnum ice creams, Unilever's premium adult ice cream brand today launched its latest variant, Magnum Brownie with Pleasure Ambassador Kareena Kapoor Khan at the city's most popular hotspot, High Street Phoenix Mall.

An evening dedicated to the indulgent, desirable pleasure that Magnum Ice Cream has come to represent, the launch of Magnum Brownie was a one-of-a-kind experience for everyone present. The evening also marked the unveiling of Magnum's new ice-cream packaging, with the contemporary design featuring a bold and distinctive "M" logo and the famous Belgian chocolate crack.

After a long wait of 42 months, Sanjay Dutt was finally released from Yerwada jail in Pune today, where he was serving the remainder of his five-year sentence for possession of illegal arms in the 1993 Mumbai bomb blasts case.

The actor's family, friends and industry colleagues are all excited to welcome him back home, but before he settles back into daily life, Dutt has a packed day ahead of him.

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Azhar Khan

India's leading value fashion brand, MAX showcased and launched its Spring 2016 Collection at

Infiniti Mall, Malad West, Mumbai on Thursday evening. The spring collection was unveiled during 

the event at the store by Swwapnil Joshi, Superstar of Marathi Film and TV industry. Max also 

launched an exclusive Look-book and 'Swwapnil Recommends' collection by Swwapnil.

Speaking about the launch, Mr. Vasanth Kumar, Executive Director at Lifestyle International-Max 

Retail Division, said, "Max, as a brand has been well accepted by Mumbai customers. We foresee 

really exciting times ahead! It is a delight to have the ever popular Mr. Swwapnil Joshi on the 

occasion of the launch of the Spring Collection in Mumbai."

Speaking at the event, Swwapnil Joshi said, "I feel very happy to associate with Max Fashion, the 

very first day they approached me with this concept and I felt this will be a next step to connect with 

my lovely fans through 'Swwapnil Joshi recommends' for Max. I love the new range as it reflects the 

sense of individuality! I am so glad to be here at Max Store, Infiniti Mall, Malad and meet you all."

Commenting about the association, Arjun Singgh Baran and Kartik Nishandar Director's at GSEAMS 

(Global Sports Entertainment and Media Solutions) said, "We at GSEAMS believe in starting newer 

initiatives and innovations. For the first time in the industry this kind of an initiative is starting. We 

are very proud and happy to support this initiative of 'Swwapnil Joshi recommends' line considering 

that both of them appeal to the masses in huge numbers."

This season, Max encourages you to 'LIVE FOR TODAY' and brings you an amazing range of looks so 

distinct yet fused to make a beautiful fashion story. A wide array of exciting ensembles ranging from 

classic nautical to boho-safari, right through to the seasonal pastel pops, giving options suitable for 

all moods and occasions. Swwapnil also met three lucky fans who were the winners of 'Live for 

Today' contest.

Tissot introduces Virat Kohli as its Indian male brand ambassador

Ace cricketer to endorse luxury watches

 

Tissot, famous Swiss watch brand, known for its spirit of innovation by tradition announced ace cricketer Virat Kohli as the brand ambassador today in Mumbai. The cricketer, who mirrors the Swiss brand's mastery for breaking new ground and its uncompromising commitment to excellence, also oozes style and confidence that makes him a youth icon.

 

Owning various records in the cricketing genre, Virat Kohli went on to become an exemplary batsman and won the historic 2011 World Cup with his teammates. He now leads the Indian test cricket team and is a trendsetter, both on and off the field.

 

Speaking at the announcement, Virat Kohli expressed his excitement of coming on board. "It is an honour to be chosen by Tissot. Tissot is a brand that is recognised for its precision and I also hold that very close to my performances. A watch is about the only accessory I love wearing and I am so happy that Tissot is what I will be wearing now. I am looking forward to our journey together."

François Thiébaud, President of Tissot said "I am very happy to welcome Virat Kohli in the Tissot family. Tissot is a brand with strong heritage just like the Indian culture. In addition, we have a deep connection with sports. Therefore, Virat, who is one of the best cricketers in the world, is the perfect ambassador for us. We wish for him and his team to win the next Cricket World Championship."

On this occasion, Virat was presented with Tissot's classic collection – Chemin des Tourelles. It takes its name from the street in Le Locle, Switzerland, where the Tissot manufacture was established in 1907, and where the company can still be found today. The watch compliments the company's vast years of expertise with a contemporary design with an elegant case that comes in a variety of different finishes, including polished and brushed, perfectly demonstrating the technical know-how Tissot puts into every piece.

 

Virat Kohli joins reigning Bollywood actress Deepika Padukone in being the face of the brand, who has been representing Tissot since 2007. Welcoming Virat into the Tissot world from Toronto, Deepika said, "I would like to welcome Virat to the Tissot family!I think he completely defines the Tissot man and I look forward to our association together as Tissot Ambassadors."

 

On this occasion, Tissot unveiled its first ever campaign with Virat Kohli, where he is seen in his cricketing gear flaunting Tissot's latest T-Touch Expert Solar, the first tactile watch to be powered by solar energy. Tissot T-Touch Expert Solar is coolly edgy with 20 tactile essential functions for everyday use, including weather forecast, altimeter, chronograph and compass. An iconic watch for an iconic man.

Bollywood actor and Bharatiya Janata Party (BJP) leader Hema Malini with Union Minister and Bollywood singer Babul Supriyo, actors Amitabh Bachchan, Dharmendra, Jaya Bachchan and filmmaker Ramesh Sippy during the launch of her new music album Dream Girl in Mumbai.

Actors Kareena Kapoor with Arjun Kapoor  during trailer
launch of their upcoming film Ki & Ka in Mumbai.

ROBOTS ON RAMP with famous Fashion Designers & Celebs @ HTC Tech Fashion Tour

 The most awaited & anticipated 1st edition of HTC Tech Fashion Tour 2016(TFT) was a roaring success as celebs, designers, socialites, fashionistas & tech-enthusiasts poured in ample numbers for this unique fashion extravaganza. For the first time in India, an attempt was being made to emphasise on Fashion's influence on Technology and it was loved by all.

Also, featuring for the first time on the fashion ramp were the formidable, sleek, smart and efficient next-generation robots by UBTECH. These bots, who boast of advanced motor skills and amazing co-ordination, perfectly executed a stellar coordinated performance at the head of ramp to surely spell-bound millions of viewers.

A sneak peek of the first edition of TFT 2016 created a huge impact considering the fabulous line-up of designers including Archana Kochhar, Rocky Star, Ken Ferns and a Grand Finale by Pria Kataaria Puri… all presenting their path-breaking exquisite new-age collections. Every fashion connoisseur, stylish technocrat, and tech-savvy youth is waiting for the hautest fashion & technology innovation to lay their hands on.

It was a star-studded glitzy evening with the elegant & gracious Sonaakshi Sinha declaring the fashion tour open in presence of Mr. Ramesh Somani, EXHIBIT Group Founder & CEO and Mr. Manu Seth, Sr. Director Marketing HTC South Asia. Present on the occasion were Kiran Bawa, Simi Chandok, Konkana Bakshi, Shenaz Treasurywala, Sooraj Pancholi, Urvashi Rautela, Rajneesh Duggal, Neil Nitin Mukesh, Divya Khosla Kumar, Gautam Gulati, Sonakshi Sinha, Pooja Chopra, Hard Kaur, Claudia Ciesla, Daisy Shah, Nora Fatehi, Ragini Khanna and Tara Alisha Berry.