L'Oreal Professionnel appoints Twinkle Khanna as their new brand ambassador for India

L'Oreal Professionnel, the No.1 salon hair brand in India and the world, is pleased to announce the appointment of its first Indian brand ambassador Twinkle Khanna.

 

Twinkle Khanna was revealed as the new brand ambassador at the L'Oreal Professionnel Indian Hairdressing Awards held in Goa on 1st March where prominent personalities from the Salon, Hair dressing fraternity were present. This is the most anticipated event in the Indian hairdressing industry; and sets benchmarks in hairdressing, raising the standards of creativity and innovation with each passing year. Twinkle Khanna gave away the Color Trophy - India's most sought-after and prestigious hairdressing awards title.

 

Sussan Verghese GM, L'Oreal Professionnel added, "For a brand like L'Oreal Professionnel, which is built on the values of innovation and being on trend, Twinkle Khanna is a perfect fit as an ambassador. She is glamorous, multifaceted and an inspiration to the woman of today. L'Oreal Professionnel is delighted to partner with her on our beauty journey together."

 


 

Mr. Sharad Agarwal, Head of Automobili Lamborghini India said, "This next generation of the V12 Lamborghini flagship is for customers who appreciate the Italian attributes of our brand which is design and technological leadership. With the launch of the Aventador S, Lamborghini has surpassed another significant milestone in enhancing performance in the super sports car segment. The perfect synchronization of a pure grandiose design, cutting-edge technology and excellent driving dynamics in the Aventador S takes this car to a new level." 

 

The design of the new Aventador S clearly indicates the new Aventador generation.  The Aventador S design results in significantly enhanced aerodynamic performance. It features a number of exterior developments, particularly in front and rear, while its profile remains clearly an Aventador. Every modified component is redesigned for a purpose, achieving maximum aerodynamic efficiency while accenting the Aventador's complex, muscular dynamism.  Furthermore,  Lamborghini  Centro  Stile  has  intelligently integrated  certain  elements  of past  icons, such as the  lines of rear wheel arches reminiscent of the original Countach.

 

The Aventador  S allows the  driver  to select  between  four different driving modes; Four-wheel drive, new active suspension, new four-wheel steering system and  the new EGO driving mode : STRADA, SPORT, CORSA and the new EGO mode, which influence the behavior of traction (engine, gearbox, 4WD), steering (LRS, LDS, Servotronic) and suspension (LMS).

 

STRADA stands for maximum comfort and daily use. SPORT provides a sporty, rear-wheel drive feel and CORSA is suitable for maximum track performance. EGO is the new driving mode option.  This provides several additional and individual set-up profiles, customizable by the driver, selecting his preferred criteria for traction, steering and suspension within the STRADA, SPORT and CORSA settings. All driving modes have been recalibrated in the Aventador S, improving ESC integration with all-wheel drive and the interface between engine torque management system and traction control reaction.

 

The Lamborghini Aventador's naturally aspirated twelve cylinder, 6.5 liter engine outputs an additional 40 hp over its predecessor, to a maximum 740 hp, with a 690 Nm of torque at 5,500 rpm. To achieve the power increase, both VVT (Variable Valve Timing) and VIS (Variable Intake System) have been optimized in order to obtain an enriched torque curve. Additionally, the maximum engine revs have been increased from 8,350   to 8,500   rpm. A dry weight of just 1,575 kg provides a weight-to-power ratio of just 2.13 kg/hp.  Acceleration from 0-100 km/h is reached in 2.9 seconds, with a top speed of 350 km/h.   Transmission is provided by Lamborghini's lightweight Independent Shifting Rod (ISR) 7-speed shifting system, providing robotized gear shifts in up to 50 milliseconds.

 

The Aventador S adopts a new exhaust system developed as the result of a significant R&D project. More than 20% lighter than its predecessor and the product  of  testing  multiple  configurations,  the  results  are  an  enhanced Lamborghini  sound and resonance from the already inimitable V12 aspirated engine, with  the  three  single pipe outlets  at the  rear of the  Aventador  S a visual reminder of the new exhaust system.

 

The Aventador S sits on a new, specially developed set of Pirelli P Zero tires. Designed to optimize steering, traction, lane changes and braking efficiency, the tires are specifically designed to respond to the dynamic behavior induced by the Lamborghini  Rear-wheel Steering, ensuring handling consistency and driver  feedback. 

 

The cockpit of the Aventador S brings new functionality and refinement.  A new TFT digital dashboard can be customized according to the driver's preferences, with different kombi screens for STRADA, SPORT and CORSA in conjunction with the EGO mode.

 

The interior specification of the Aventador S is virtually limitless through Lamborghini's Ad Personam customization program.

 

Aventador S price starts at INR 5.01 crores (Ex-showroom)

 

By #AzharKhan